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MRAK follows up The Pledge with a fresh two-tracker.
Known for his rich musicality, Afterlife co-founder MRAK delivers two emotive cuts, continuing on from his six-track odyssey The Pledge. The Turn starts with ‘Reserva’, a collaboration with 19:26. This string-laden composition epitomises the poetic nature of MRAK’s work. On the flip, he teams up with Aimée Sophia for a darker excursion. Aimée’s vocals punctuate the breakdown, adding haunting humanity to the sombre electronica…
London, UK, Friday 4 October 2024 - Global superstar Akon announces his highly anticipated new single, “Akon’s Beautiful Day,” out today via Konvict Kulture Records. This record has been met across the globe with open arms and instant virality, already receiving tens of millions of views across fan videos created prior to its release. This powerful track speaks to resilience, hope, the light and sunshine in life’s darkness, and is what Akon has deemed, “The Anthem the World Needs Right Now.” Known for his uplifting music and impactful global initiatives, “Akon’s Beautiful Day” truly represents and encapsulates the Akon we all know and LOVE.
With a career marked by groundbreaking achievements, including being the first artist to hold both the number one and number two spots on the Billboard Hot 100 twice or reaching 1 billion views on YouTube, Akon has consistently used his platform to push boundaries and above all else inspire and connect with people worldwide. “Akon’s Beautiful Day” features an interpolation of the viral hook sung by 10-year-old Jamaican student Jermaine Edwards, whose heartwarming performance at school captivated audiences around the globe as well as Akon. This record beautifully wraps his smooth vocals around this melody, transforming it into a stadium-style anthem with the support of a choir of children’s voices, echoing the message that no matter what you are going through, you can always find light and beauty in life. Collaborating with Jkash, JR Rotem, and Phillip Phever, Akon has crafted a song that reminds us music has the power to heal and unite. The track blends Akon’s unique sound with a powerful acoustic guitar arrangement, building to a feel good beat and chorus that invites the world to sing along.
The release of the new single coincides with the 20th anniversary of Akon’s debut album, Trouble, which first launched him into global superstardom with hits like “Locked Up.” He was also instrumental in the early development of megastars Lady Gaga and T-Pain, signing them to his label and helping shape their careers. Akon announced shows with Burna Boy on October 23 and 24 at Los Angeles’ Peacock Theater and with T Pain on October 30 at Morrison,CO’s Red Rocks Amphitheater before heading out on his upcoming “Akon Super Fan Tour Asia” (dates/tickets HERE). In addition to connecting with his fans across the planet and expanding his influence beyond music Akon has partnered on a documentary film with Kevin Hart and Hartbeat called “Headliners Only.”
“Akon’s Beautiful Day” arrives at a moment when the world is needing optimism and togetherness. Akon is fully re-energised and majorly musically re-focused after the completion of his intense 40 date (!) super fan tour that has taken him across four continents and has totally reinvigorated his enormous global fanbase. Akon has set out to again deliver the kind of massive hit records to follow in the footsteps of songs like “Lonely,” “Locked Up,” and” Bananza (Belly Dancer).” In an era marked by wars, challenges and uncertainty, Akon’s return with such a positive and unifying message. The song’s message resonates with Akon’s broader mission to inspire millions through his work in Africa, where he continues to champion access to energy and digital transformation with projects like 'Akon Power & Lighting Africa.' As Akon reclaims his place in the pop zeitgeist, this song marks a powerful return. With his soulful tones and the voices of inspirational children, Akon has created a song for the ages.
London, UK, Thursday 3 October 2024 – Today, KSI, one of the UK’s most influential and multi-talented artists, shares two highly-anticipated singles: “Thick of It” featuring Trippie Redd and “Low” via Warner Records.
These tracks mark an exciting new chapter in KSI’s ever-evolving music career, inviting listeners to dive deeper into his personal journey of resilience, self-belief, and the reality of fame.
Speaking about “Thick of It”, KSI shared, “This is essentially my comeback song. I talk about the history of my career and where I’ve come from. Plus, I’m giving my audience the blueprint on how to dream big and reach the goals that they want to reach. With the help of Trippie Redd, this song is a celebration of the 10 plus years I’ve been online entertaining the people.”
Trippie Redd adds, "I'm excited to be working with my brother JJ again on another fire release. Can't wait to take the world by storm with this track.”
Produced by Ray Michael Djan Jr (BTS) and co-written with an all-star team, "Thick of It" is a bold anthem of triumph. The track sees KSI reflect on his rise from humble beginnings to becoming a global icon, all while staying unshaken by the challenges and negativity that come with success. With lyrics like "forty something mili sales," KSI asserts his place at the top, fully in control of his destiny.
The accompanying music video, directed by KC Locke (Ed Sheeran, Stormzy, Jorja Smith), is an epic visual spectacle. Starting in the remote icy landscapes of Antarctica, KSI, frozen in a block of ice, is brought to life to begin his rap journey. As he transitions through various stages—from sitting on an
ice throne to taking over a KSI-branded Wall Street tower—the video symbolically portrays KSI’s dominance in both music and business, culminating in a dramatic tornado scene where he battles the elements, emerging victorious. "Low" takes a more introspective turn, delving into the emotional toll of balancing external success with internal struggles. As KSI puts it, “I wrote low at a very dark time in my life. I wasn’t in a good place mentally and felt compelled to write this as a way of therapy for me. I was dealing with imposter syndrome as well as heartbreak. So this is me essentially giving you a piece of me at a time where I wasn’t at my best.”
Co-written by Sam Roman as well as Pharoah Vice (The Kid LAROI), Nike Taz (Trippie Redd), and Nick Gale of Digital Farm Animals (Charli XCX) who co-produced the record, the song offers a raw and vulnerable look at KSI’s personal battles with self-doubt and pressure. While the world sees a man at the top of his game, "Low" reveals the exhaustion and emotional disconnect that often lurks beneath the surface. It’s a relatable track for anyone who has felt overwhelmed by the expectations of others while quietly grappling with their own insecurities.
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