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We present ‘Lonely Road’, a deviation from the well travelled path for Forbidden Society. An album focused on exploration and expression. A personal story carved into endless walls of concrete.
'Lonely Road' sees Forbidden Society travel in new directions. We encouraged him to explore personal and musical themes and it led to a beautiful, dark and dense body of work.
London, UK – Friday 14th June 2024: Riding high on the success wave of his recent singles "Kite” and “Honey Boy", as well as a successful 'Better Days' European tour with over 125,000 tickets sold, Swedish pop sensation Benjamin Ingrosso is releases his much-anticipated new single, "Look Who's Laughing Now," out today via Polydor Records/Universal Music Sweden.
The heavy-hitting pop anthem is penned by Benjamin Ingrosso together with David Stewart and Jessica Agombar (BTS, Jung Kook, Ava Max, Jack Harlow). The single is produced by Salem Al Fakir and Vincent Pontare (Avicii, Katy Perry, Lady Gaga) and is a clear demonstration of Benjamin's undeniable talent as a songwriter and performer. "Look Who’s Laughing Now" is set to be a pop anthem that exudes positivity, furthering the narrative of Ingrosso's forthcoming album slated for release later this year. Listen HERE.
"Look who's laughing now" celebrates being authentic and enjoying life, regardless of others' perceptions. It's a nod to all who doubted us, proving that we can be ourselves, live our best lives, and still come out as winners. It's all about embracing our imperfections, living life to the fullest, and showing the world that authenticity wins, says Benjamin Ingrosso.
Sonically, the single explores new terrains, drawing inspiration from melodies that were a part of Ingrosso's childhood, blending older musicals and classic Swedish pop and soul from the 70’s. At the same time, it delves into contemporary musical styles, particularly from the late 90s.
The new single "Look Who's Laughing Now" had its debut at the Eurovision Song Contest as part of Benjamin's thrilling medley performance. His performance also included "Kite" and the critically acclaimed "Honey Boy" which is a collaboration with Nile Rodgers and Purple Disco Machine. His performance has further solidified his standing as a top live performer, captivating audiences across Europe and beyond.
Since its arrival in January, Benjamin Ingrosso’s debut single “Kite” has achieved over 17 million global streams, has been certified Platinum in Sweden, and has gained over 30,000 airplays across 500 international radio stations. In February, Ingrosso was officially announced as an ‘Apple Music Up Next Nordics’ artist, further solidifying his position as an emerging force from Universal Music in 2024.
With over 1 billion global streams, numerous Platinum and Gold certified singles, and three chart-topping album releases to his name, Benjamin Ingrosso continues to solidify his status as one of Sweden's biggest names in music. His unique musical expression, showcased in several acclaimed collaborations, has drawn comparisons to iconic artists such as Harry Styles and George Michael.
Benjamin Ingrosso socials – https://bio.to/BenjaminIngrosso
Stream “Look Who’s Laughing Now”: https://benjaminingrosso.lnk.to/LWLN
Director..................Marcus Lackmann, Dennis Bröchner
Art Direction..........Marcus Lackmann, Dennis Bröchner
Director of Photography....................Jonathan Perlmann
Gaffer.......................................................Olle Molander
Grip...............................................................Wu Chang
Assistant Camera.............................................Li Shijun
Editor................................................Jonathan Perlmann
Graphics/Effects................................Marcus Lackmann
Colorist.................................................Martin Steinberg
Colorist Agency.......................................Misgena Mgmt
Project Manager............................................Frida Bergh
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