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Director: Jonny Look Producer: Russell Sanzgiri Executive Producer: Michael Barnett Production Company: SuperFilms! Director of Photography: Chris Westlund Choreographer: Mary John Frank Editor: Ting Poo Color and Finishing by Shipping + Handling VFX Supervisor: Casey Price Digital Compositor: Josh Cole 1st Assistant Camera: Ben Winter Gaffer: Cole Pisano Best Boy Electric: Jihad Pierce Key Grip: Max Schwartz Grip: Devon McKinney Production Designer: Brent Nieto Art Director: Cory Howard Set Dresser: Cecilia Kimmel Hair & Make-up: Zoie Roman Production Assistant: Andrew Adams
Video Commissioner: Johanna McManus Special thanks: Joe Goldberg
Music video by GANGLY performing Whole Again. (C) 2017 Jófríður Ákadóttir, Sindri Már Sigfússon and Úlfur Alexander Einarsson, under exclusive license to AMF Records, a division of Universal Music Operations Ltd
Russell is such a role model for young people. Enjoy the process of perpetual creativity through concept and balance. Create something from nothing and be fearless with each project. Physical preservation through self care and self awareness. I too am addicted to creativity and new projects. The stimulation is real. I would love to pick Russell's' brain... Russell is a man of substance and works hard to better the lives of others. A true humanitarian. I look forward to watching this production."Things I love, the world doesn't have..." Pure genius. BellaBassFly
Too Old To Die Young is a short documentary series showcasing the lives of urban culture's most legendary characters. This episode focuses on the world of Russell Simmons, one of music's most successful moguls and a pioneer in bringing hip hop to a broader audience. Mass Appeal, alongside legendary publicist Bill Adler, spent the day following Russell, getting a better sense of his unique understanding and perspective on the world around him. In the first episode of the new series, media O.G. Ill Bill aka Ill Badler aka Bill Adler catches up with creative entrepreneur Russell Simmons, a founder of Def Jam, Phat Farm, Global Grind, and countless other cutting-edge pop culture brands. The two first met in 1983 while Adler was researching an article for People magazine about a new style of music coming out of the Bronx known as hip hop. The following year Simmons hired Adler as director of publicity for Def Jam Records and Rush Artist Management. "It's hard to describe a typical day cause I don't have one," Russell admits in the video. "God knows how many businesses and how many charities and how many social and political causes... so my days aren't typical." Case in point: on this particular day Russell takes Adler to a hot yoga class followed by cryotherapy—"you go to minus 300 degrees" Simmons remarks casually—prompting Adler to worry that he might end up "like a goddamn Popsicle." But Russell talks him into stripping down and stepping into the cryo-tank anyway. "That's what age gives you—wisdom," shares the hip hop legend and former late-night drinker who now touts the virtues of morning meditation. "You're always moving towards this enlightenment thing." Animation by Jenny Scales Tracklist 0:10 - "Purpatraitin" (Podgy Beats) 1:00 - "Willie" (Podgy Beats) 2:11 - "No Use Now" (Red Flag) 3:16 - "Heavy Butter" (Podgy Beats) 4:19 - "Light" (Podgy Beats) 5:26 - "dreAM" - (Podgy Beats) 5:52 - "Can't Fall Asleep" (Red Flag) 7:08 - "Loud" (Podgy Beats) 8:29 - "Passport" (Podgy Beats) Subscribe to Mass Appeal here: http://goo.gl/LqG3wZ
What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming
Ultra Music is an American independent electronic music record label based in New York City. Ultra's current roster includes Benny Benassi, Steve Aoki, Kygo, OMI, Deorro, The Bloody Beetroots, Lil Jon, Above & Beyond, Hot Since 82, Paul van Dyk, Faul, Chris Lake, Klingande, Bakermat, Carnage, Mr Probz, Flosstradamus, Hardwell, Henry Krinkle, Chris Malinchak, Storm Queen, Congorock, Adrian Lux, Axwell, and others. Ultra has featured releases from the aforementioned artists and many others including Tiësto, deadmau5, Avicii, Paul Oakenfold, The Crystal Method, Sasha & John Digweed, and others.
