Monday, March 17, 2025

MAX RAE TEAMS UP WITH R&B GREAT MONTELL JORDAN FOR A CONTEMPORARY SPIN ON HIS ‘90s CLASSIC WITH “HOW WE DO IT” CELEBRATING THE 30TH ANNIVERSARY OF HIS ICONIC BILLBOARD HOT 100 #1 HIT



“Max Rae has tirelessly honed her craft.  With her magnetic vocal delivery and compelling songwriting, Max has garnered a loyal following, gaining viral recognition on TikTok. – 1883 Magazine

 

Ascendant dance-R&B-pop siren Max Rae is kicking off 2025 with a major collaboration, joining forces with legendary singer, songwriter, and producer Montell Jordan for "How We Do It"

 

A fresh take on his iconic 1995 smash "This Is How We Do It"—a club and radio staple that soared to #1 on the Billboard Hot 100—this reinvention arrives just in time for the classic’s 30th anniversary. Channeling the same infectious energy, the track delivers an anthem destined to ignite dance floors and playlists alike. With its feel-good vibes and celebration of community and success, "How We Do It" is poised to become the ultimate party soundtrack for a new generation.

 

Rae muses, “‘How We Do It’ came about so naturally. It was a Friday night I was in London and I wanted to flip one of my favorite iconic 90s R&B songs. I wrote this not thinking Montell himself would hear it and want to be a part of it! Now that he is, this pushes it to the next level! We’re excited to share with you a fresh new take on this iconic track. It’s time to bring back feel-good music again, and it couldn’t be more perfect with it being the 30th anniversary of this song this year!”

 



Jordan adds, “Max Rae is a beast! She’s a solid vocalist, songwriter, and creative entertainer with a personality so infectious you’ll immediately fall in love with her (like I did!). She’s bigger than her songs; her artistry will be her staying power. Glad to partner with her on this collaboration celebrating 30 years of my iconic song, ‘This Is How We Do It.’ Max is showing the world how she does it.” 

 

Max Rae has skyrocketed from an undiscovered singer-songwriter to a breakout sensation. 2024 was a defining year for the rising star, marked by major milestones that cemented her place in the industry. She unveiled her EP Live & Learn and teamed up with Hakkasan & Omnia Las Vegas Nightclub Resident DJ Jeff Retro for a striking cover of Janet Jackson’s “If.”

 

Montell Jordan first rose to prominence in the 1990s as a defining voice in R&B, blending hip-hop and smooth vocals to create a signature sound. As the first R&B artist signed to Def Jam Records, he’s helped broaden the label’s reach beyond hip-hop. His debut single, "This Is How We Do It," became a massive hit, topping both the Billboard Hot 100 and R&B Singles chart for seven weeks. His debut album of the same name (1995) achieved Platinum certification, and he continued to find success with hits like "Somethin’ 4 da Honeyz," "Let’s Ride," and "Get It On... Tonite." Beyond his own music, Jordan is a talented songwriter, penning hits like "Nobody’s Supposed to Be Here" for Deborah Cox, which spent 14 weeks at #1 on the R&B charts. After a thriving music career, he transitioned into ministry, becoming a worship leader and pastor.

 




Now, with her highly anticipated 2025 collaboration “How We Do It” featuring Montell Jordan, Rae is set to make an even bigger impact. Jordan not only lends his iconic voice to the track but also makes a special appearance in the successive music video—just one of many exciting projects on the horizon.
















Provided to YouTube by Vydia How We Do It · Max Rae · Montell Jordan How We Do It ℗ 2025 Crown 33 Records Released on: 2025-03-14 Producer: Yk Koi Producer: LAWRENT Lead Vocals: Max Rae Lead Vocals: Montell Jordan Mixing Engineer: Yk Koi Composer: Montell Jordan Composer: Slick Rick obo Ricky Walters Composer: Oji Walters Composer: Max Rae Composer: Yk Koi Composer: Laurent Carroll-Wilthien Auto-generated by YouTube.

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