London, UK, Friday 6 December 2024 – Today, multi-platinum and award-winning artist
Loreen releases her latest single “Gravity” via Promised Land Recordings. An emotive and
transcendent track, "Gravity" captures the magnetic pull of connection and self-discovery, inviting
listeners into an immersive soundscape of sultry melodies and introspective lyrics. Listen HERE.
"Gravity" marks another bold chapter in Loreen’s evolution as an artist, blending her signature
electro-pop sound with rich, world-music influences. This deeply personal song delves into the
universal dance between longing and intuition, exploring the gravitational force that draws us toward
both love and lessons.
"‘Gravity’ is about the invisible forces that shape us—the pull of love, the weight of desire, and the quiet voice
within that guides us through it all. It’s a song about trust, both in others and in ourselves, and finding beauty
even in moments of uncertainty. Through this track, I wanted to capture the duality of being held by
something larger than us, yet still choosing to follow where it leads,
" Loreen says.
The track’s haunting chorus, “Your gravity, I will follow you,” is paired with driving rhythms, and a richly
layered production helmed by acclaimed producer Kyle Shearer (Raye, Carly Rae Jepsen, Becky
G) and co-writer Jesse St. John (Charli XCX, Kim Petras, Kylie). Together with Loreen, they
create an emotional anthem that resonates with listeners on both a deeply personal and universal
level.
“Gravity” follows the groundbreaking success of Loreen’s hit, “Tattoo”, which topped charts
in over 10 countries and further cemented her place as one of the most compelling voices in
pop music today. With over 2 billion streams, Loreen’s ability to craft music that bridges the
personal and the collective remains unparalleled.
Voir Fashion Issue 33 was released this week celebrating those who are daring to be different and
those who are willing to stir cultural shift in the creative industry. Loreen wears ‘Tied-Up’ body
suit: Whitaker Malem for the cover of Voir Fashion Magazine and Brand Di Minno shoes.
Loreen teases a new album and working with some exciting collaborative artists.
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