“FOREVER”
WATCH WORLD EXCLUSIVE PERFORMANCE AT EUROVISION FINAL
TICKETS FOR UK & EUROPEAN TOUR ON SALE TODAY AT 9AM AT LOREENOFFICIAL.COM
Friday 10 May 2024, London, UK – Today, multi-billion streamed artist Loreen unveils her transcendent new spiritual-pop single, “Forever” via Promised Land Recordings.
Written by Loreen and Boy Matthews (Duke Dumont, ZAYN, Teddy Swims) and produced by Billen Ted (Raye, Zara Larsson, Armin van Buuren) and Zhone (Troye Sivan, Paris Hilton, Kim Petras), the result is a rousing, richly emotive rave anthem destined to become an enduring club classic like “Euphoria”, which still fills dance floors all over the world.
A leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her sky-scraping spiritual pop sound. "In the first chapter of the story, which is Tattoo, you meet this entity – she's male, she's female, she's everything. She comes from the earth, from the dust, and it's very spiritual," Loreen explains. "And now in the second chapter, Forever, there is an awakening. It's about a moment where you've gone through all the earth and dust – you've gone through life – and you can see things clearly. You're leaving all your illusions behind and you're free."
Loreen's intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.
Loreen will return to the Eurovision Song Contest Final tomorrow for one last time to premiere a world exclusive performance of the new track with millions expected to watch worldwide. She says: “I'm thrilled to be performing at this year's Eurovision final in Malmö. You make me feel like forever and truly blow me away every single time. This performance is dedicated to you, the community and fans who constantly give me love. Consider this my heartfelt gift to you.”
Earlier this week, Loreen announced her juggernaut 2025 UK & European tour kicking off in Netherlands on 15 February with 20 stops across Europe before she makes her way to Birmingham on 17 March, a headline show at London’s iconic Eventim Apollo on 19 March before continuing onto Liverpool, Manchester, Bristol and Glasgow before wrapping in Dublin Ireland at 3 Olympia on 27 March. Tickets are on sale today at 9am at LoreenOfficial.com.
It will follow a packed 2024 summer series of headline performances across the UK and Europe including Birmingham Pride, Isle of Wight Festival, Stirling Summer Sessions, and Manchester Pride. Fans from across Europe can expect to see Loreen at major festivals in Denmark, Sweden, Norway, Netherlands, Romania, Switzerland, Belgium and Germany.
See full list of upcoming live shows below.
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2024 FESTIVAL SHOWS
Thursday 23 May 2024 Jelling, Denmark Jelling Festival
Saturday 25 May 2024 Birmingham, UK Birmingham Pride
Thursday 30 May 2024 Stockholm, Sweden Grona Lunda
Friday 7 June 2024
Saturday 8 June 2024 Stavanger, Norway Vaulen Open Air
Saturday 22 June 2024 Isle of Wight, UK Isle of Wight Festival
Sunday 23 June 2024 Landgraaf, Netherlands Pinkpop
Thursday 27 June 2024 Stirling, UK Stirling Summer Sessions
Friday 28 June 2024
Saturday 29 June 2024 Odense, Denmark Tinderbox
Friday 5 July 2024
Thursday 18 July 2024 Montreux, Switzerland Montreux Jazz Festival
Saturday 20 July 2024 Nieuwpoort, Belgium Niuwpoort Beach Festival
Friday 26 July 2024
Saturday 24 August 2024 Manchester, UK Manchester Pride
Thursday 29 August 2024 Goteborg, Sweden Goteborg Kalaset
Saturday 7 September 2024 Genk, Belgium Happy Rebel Festival
Sunday 8 September 2024 Munich, Germany Superbloom Festival
Thursday 12 December Amsterdam, Netherlands Het Grote Songfestivalfeest
2025 UK & EUROPEAN TOUR
Saturday 15 February 2025 Utrecht, Netherlands TivoliVredenburg
Sunday 16 February 2025 Oberhausen, Germany Turbinenhalle Oberhausen
Wednesday 19 February 2025 Oslo, Norway Sentrum Scene
Thursday 20 February 2025 Stockholm, Sweden Annexet
Saturday 22 February 2025 Vilnius, Lithuania Twinsbet Arena
Sunday 23 February 2025 Warsaw, Poland Stodola
Monday 24 February 2025 Krakow, Poland Studio
Tuesday 25 February 2025 Berlin, Germany Huxley’s
Thursday 27 February 2025 Prague, Czech Republic Roxy
Friday 28 February 2025 Vienna, Austria Gasometer
Sunday 2 March 2025 Budapest, Hungary Akvarium Klub
Tuesday 4 March 2025 Munich, Germany Muffathalle
Wednesday 5 March 2025 Brussels, Belgium AB
Thursday 6 March 2025 Paris, France
Saturday 8 March 2025 Barcelona, Spain Paral-lel 62
Sunday 9 March 2025 Madrid, Spain La Riviera
Tuesday 11 March 2025 Zurich, Switzerland X-Tra
Wednesday 12 March 2025 Milan, Italy
Friday 14 March 2025 Lyon, France
Saturday 15 March 2025 Luxembourg, Luxembourg den Atelier
Monday 17 March 2025 Birmingham, UK O2 Institute
Wednesday 19 March 2025 London, UK Eventim Apollo
Friday 21 March 2025 Liverpool, UK O2 Academy
Saturday 22 March 2025 Manchester, UK Academy
Sunday 23 March 2025 Bristol, UK O2 Academy
Tuesday 25 March 2025 Glasgow, UK O2 Academy
Thursday’s 27 March 2025 Dublin, Ireland 3 Olympia
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