BellaBassFly
rag & bone introduced its Fall/Winter 2020 collection with an
audio-visual, immersive experience that brought together elements of
design, technology and entertainment. The 3D visuals for the show were
created by Limelight.
The narrative of the Fall/Winter 2020 experience was born out of
exploring the tensions between digital reality and the human interaction
with technology. Innovative collaborators such as Limelight and
Panasonic came together to amplify a brand statement that is uniquely
rag & bone. An expansive wall functioned as a portal for the models
as they debuted looks from the collection. The content produced by us
was displayed across the screen through HD projectors.
Inspired by the brand’s dedication to using cutting edge technology and
knowledge in order to prevent a climate catastrophe, the projection
mapping artwork we created for rag&bone is a futuristic vision of
traveling through four different worlds; New York, London, the English
countryside, and the Brazilian rainforest. The iconic Underworld hit,
King of Snake adds another layer of a psychedelic experience to the
route of returning to nature, our roots. In this utopist vision, we are
guiding the audience through these four worlds to present day where the
Amazonian and Australian rainforests are burning, and the world is
heading for a tragic end to the human race. Our solution to prevent this
tragedy is reaching a higher state of consciousness, connecting to one
another and saving the world together. This interconnection is the only
solution there is.
Art Direction: Csaba Világosi
Animation: Bettina Vörös, Ádám Sipos, Alex Riczkó, Soma Sárffi, Tommaso
Rinaldi, Kevin H. Campean, Csaba Szabó, Zoltán Varga, Máté Fekete, Csaba
Világosi
Project Management: Eszter Bircsák
Production: Scott Hallock, István Dávid
Music: Kris Bones
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