To what, you ask? Producing. The somewhat lost art that Swizz Beatz, born Kasseem Dean, has specialized in since he was 20 years old dishing beats to Jay-Z and DMX. It isn’t just about pairing drums with snares or dancing in the back of the videos. It’s a curation process that’s earned the Yonkers native millions of dollars, more plaques than he can count on two hands, and a reputation that stretches across the seven seas. We’ll be reminded of that pedigree when his first new album in over a decade, 'Poison', drops this Friday.
The latest episode of #TheStudioInterview is out now.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
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